International Market Growth

Commercial Growth & Market Expansion

Pjur Group | Marketing & Graphics Manager, Senior Marketing Manager

During my tenure, integrated marketing initiatives contributed to millions in revenue, expanded international market reach, increased customer engagement, and transformed marketing into a strategic driver of business growth.

THE OPPORTUNITY

Pjur had already established itself as a global leader in premium personal wellness products. The next stage of growth required strengthening the brand beyond traditional distributor marketing through integrated campaigns, E-commerce, and a more consistent customer experience across international markets.

The opportunity was to transform marketing from a production function into a strategic commercial capability that supported long-term business growth.

MY LEADERSHIP

I helped drive international growth by:

• Leading North American marketing and creative operations.

• Aligning global brand strategy with regional execution.

• Expanding E-commerce, digital marketing, and consumer engagement.

• Building integrated campaigns supporting distributors, retailers, healthcare professionals, and consumers.

• Strengthening collaboration across Executive Leadership, international offices, Sales, Product Management, and agency partners.

• Creating scalable marketing systems supporting continued international expansion.

BUSINESS RESULTS

• Contributed to $3.5 million in face-to-face sales.

• Generated approximately $2 million in campaign-driven revenue.

• Supported more than $5 million in E-commerce sales.

• Increased market penetration by approximately 50 percent.

• Improved customer engagement by approximately 60 percent.

• Increased marketing ROI by approximately 45 percent while operating 20 percent under budget.

• Generated more than 3.17 million media impressions, reaching approximately 16 million consumers through integrated public relations and digital campaigns.