Well House Hospice

Develop fundraising and grantsmanship for programs in end-of-life/palliative care education and training; hospice care for undeserved and uninsured populations and their families; and community outreach and continuing education in end-of-life/palliative care for medical, allied health, and human service professionals in the Long Beach and Orange County community.

LONG BEACH, CA: Created content for the catalog and website. Working with the owner and staff, I developed a proposed position and campaign to support fundraising efforts. Collaborating with existing staff, direct and oversee both internal and external communications programs which support the mission statement, promote the Wells House Hospice Program and Foundation, and increase funding. 

Tasks include:

• conducting market and public opinion research to assess program outcomes

• suggesting promotional campaign ideas in various media

• counseling top management on communication strategies

DOWNLOAD Wells House Hospice Campaign Pitch

It is important to note that Wells House Hospice closed its doors shortly after the campaign was instituted. The short time I spent there, working with the owner and founder, Ronald Morgan, speaking with his staff, and listening to some of the patients, left me inspired and forever changed for the better.