ABOVE: Brand creation, product development, collateral for sales; product guides, sell sheets, brand guides, and the development of imagery used in campaign. BELOW: Social media art, small booklet handed out as a user’s guide to help with feedback, and sample packets.
Brand Creation
Seamen ESSENTIALS
enhance sexual well-being by continuously innovating premium personal products at an outstanding value.
2020 FOR PRIVATE LABEL PRODUCTIONS: Seamen Essentials aims to provide a super-sexy, high-quality, and cost-conscious alternative to the mundane, mediocre, and expensive men’s sexual well-being market. The experienced product development team and chemists deliver quality products designed and developed for men to enhance their sexual experience. The vision is to become the industry’s leading resource for men’s quality personal products. We targeted a market that will benefit from trend-setting and superior unique products for men, encompassing young men, bisexual millennials, and gay men of all ages. Our young, wild, ready-to-play brand personality was developed to reflect the intended end customer. We defined the voice as aspirational, realistic, but not overdone. The following tagline, Adventure Awaits, intends to inspire interest.
Corresponding Collateral:
Brand Guide
B2B Product Guide with sales materials for retailers.
Sample product user guide
Advertising
In-store displays
The brand was bought in 2020 by California Exotics to include sales of over $7 million. The buyer ultimately changed the brand’s name to Admiral and continues to expand and offer new products.
Special Responsibilities:
Brand creation to include logo, corporate book, brand guide, and product catalog.
Product development that includes package design, product sheets, catalogs, social media, and advertising.
Liaison among customers, artists, and vendors to establish and maintain clear communications concerning strategic marketing, product development, and deadlines.
Download:
My 8.5x11 ADE PDF
“Thank you... It’s so wonderful to work with someone that is goal and time oriented so I especially appreciate all of the work you’ve done, Joe. Again, you are awesome!”