WITH AN EXTENSIVE BACKGROUND, I currently serve as Vice President of Marketing responsible for brand creation and development. I provide creative direction plus writing/editing for publication design and web development, strategic marketing, and internal/external corporate communications. I have start-up experience that includes setting business goals, segmentation, template structure, content, testing, delivery, and reporting on results. With an acute ability to listen keenly and assess appropriately to provide visual compositions, solve problems, I communicate ideas through typography, imagery, color, and form. I innovate campaigns that are consistently commercially and artistically successful. Known for being an original thinker, I am an expressive brand storyteller across traditional and digital channels. A thoughtful leader of creative teams at advertising firms, marketing companies, and private corporations, I offer proven performance collaborating with and empowering designers, illustrators, copywriters, sales teams, and marketers.
A KEEN ABILITY FOR CREATIVE VISION and thoughtful skill for leading artists and writers while displaying an excellent knowledge of the business. Leading creative teams at advertising firms, marketing companies and within corporations, work with designers, illustrators, copywriters, sales teams and marketers to build a vision for products sold. From concept to fruition, oversee the creative process while providing guidance then plan, negotiate and execute advertising campaigns. Hire staff, approve and present work. Following the latest trends in design, advertising, and marketing, help attract clients.
Key strengths include:
Creativity not only means coming up with new ideas but also understanding design, smart copy and recognizing new approaches.
Analytical skills allow me to notice trends, look at new data, and evolve. Look, listen and think deeply.
Decision-making is not difficult. Campaigns have timelines and prefer to err in a chosen direction than to fail from indecision.
Interpersonal abilities reflect a skilled communicator and a good host make it easy to work with a variety of people.
Management skills allow accomplishing a lot in a short amount of time. Good at managing time, meeting deadlines, while helping others.
Work with artists, copywriters, sales teams, and other marketing professionals to create products, develop brands, construct campaigns, and take products to market in various venues. Plan advertising campaigns, oversee the creative process and give guidance to other creative people.
Neat, rational, and sometimes intense, you will find me to be intelligent, personable, and reliable. With my vast experience, you can place me in various contexts with the confidence that expectations will be exceeded. Above all, I love what I do.