THE IMAGES ABOVE were design on an 8x5x11” format with enough border to be easily emailed and printed out by the sales staff and prospective customers. Each page can be presented as a stand alone or within the context of a full book.
SOCIAL MEDIA ABOVE: Concentrating on Instagram, Facebook, and LinkedIn, we built and audience through consistent engagement and simple messages.
BRANDED COLLATERAL: Corporate brochure, industry brochures, and White Label Expo booth.
Vice President of Marketing
Private label Productions
helping companies increase brand awareness and increase sales potential by providing a turn-key solution to produce high-quality wellness products.
NAPLES, FL / AUG 2019 - Present: Vice President of Marketing (contract/remote) Responsible for strategic brand management. I set goals, conduct market research, and help maintain an appropriate company image. With a history of design, I also created and continue to develop the company’s brand. This includes logo design, writing, creating artwork, producing publications, developing advertising, and managing trade shows. Corporate collateral includes brand guide, writing the mission and vision, social media, and general corporate identity to align a public image. I work with the manufacturing facility to ensure marketing communications relate capabilities and capacity. I interact with the laboratory to develop new products that are aligned with current trends. With the quality department, I ensure all product packaging I create is correct and FDA compliant. I support sales by writing inspiring product descriptions, creating product art, designing sell sheets, and producing successful customer presentations. During 2020-21, I developed four brands to help sell white-label formulas. This included concept, product development, writing, and designing the brand guide and product guides. I also created the product logos and package design to be used in social media and advertising. Three of the brands were sold, ensuring the company future orders and keeping the facility running. For these new customers, I continue to help the brand grow by helping develop new products. Provide each company with a proprietary corporate resource, marketing collateral, and brand book to launch their new brands.
Special Responsibilities:
Brand creation to include logo, corporate book, brand guide, and product catalog.
Product development that includes package design, product sheets, catalogs, social media, and advertising.
Liaison among customers, artists, and vendors to establish and maintain clear communications concerning strategic marketing, product development, and deadlines.
Website:
B2C www.plpbrands.com
B2B www.privatelabel.productions
Download:
“Joe is a unicorn: he does everything. He concepts, designs, writes, delivers marketing strategies, and manages, staff, vendors, and clients.”