Let the magic begin [ad one]

The ADE introduction advertisement uses Cheri Tao’s photography to establish a mood and style that would spark consumer interest.

Let the magic begin [ad two]

This is a follow-up ad showing the product used in B2B Trade publications.

Brand Guide

An example page of guideline regarding the logo and tag, colors and typography, and voice and visuals.

For Enhanced Intimacy

After Dark Essentials price sheet found in the product guide.

Seductive Solution

After Dark Essentials product introduction of personal lubricants containing CBD.

Deliciously Divine Ad

After Dark Essentials new product expansion of Fun Flavors. Delicious flavored water-based personal lubricants.

BRANDED COLLATERAL: One-sheets for sales, product displays for the retailer, and a product catalog for end-customers.

Brand Creation

AFTER DARK ESSENTIALS

enhance sexual wellness by continuously innovating premium personal products at an outstanding value.

2020 FOR PRIVATE LABEL PRODUCTIONS: The brand strategy began to take shape once we defined a purpose. After Dark Essentials aims to enhance sexual well-being by continuously innovating premium personal products at an outstanding value. The brand vision was to become a leading provider of personal-care products. In contrast, the shared values of affordability, excellent products, and honesty are the brand’s core. The primary target audience, millennial females, 25-35 years old, determined and set the marketing goals. Having a sultry, liberal, playful brand personality was developed to reflect our end customer. We defined our voice as aspirational, influential, grounded, and honest. The tagline “Let The Magic Begin” encapsulated the above and inspired interest.

Corresponding Collateral:

Brand Guide
B2B Product Guide with sales materials for retailers.
End-customer informative brochure/booklet
Advertising
In-store displays

The brand, bought in 2020 by CalExotics, has a sales target that exceeds $5 million. ADE supplied PLP with a stable operating income and a long-term customer. The brand continues to expand and offer new products.

Special Responsibilities:

Brand creation to include logo, corporate book, brand guide, and product catalog.
Product development that includes package design, product sheets, catalogs, social media, and advertising.
Liaison among customers, artists, and vendors to establish and maintain clear communications concerning strategic marketing, product development, and deadlines.

Download:

“Looks fabulous! Thank you so much! You are the best! ”

— S. Colvin, Founder & CEO, California Exotics