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      <image:caption>Wells House Hospice CONCEPT: In support of our mission to provide compassionate care to terminally ill patients and their families, and to offer end-of-life education and training for healthcare teams and the community, we propose to showcase the diverse aspects that comprise hospice care. A consistent, specific image will be presented to the public to support a strong identity, increase public awareness, and secure funding. JOSEPH M. POWELL CREATIVE DIRECTOR | BRAND STRATEGY | CONSUMER PRODUCTS | OPERATIONAL LEADERSHIP</image:caption>
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      <image:caption>Wells House Hospice Advertisement COLLATERAL: With branding in place, we are instituting the I Am Hospice campaign across multiple media platforms, including advertising, catalogs, and fundraising events. JOSEPH M. POWELL CREATIVE DIRECTOR | BRAND STRATEGY | CONSUMER PRODUCTS | OPERATIONAL LEADERSHIP</image:caption>
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