Vice President Marketing Communications

Private Label Productions LLC | Aug 2019 - Jun 2024
Bonita Springs, Florida, United States · Contract Remote

Industries: Manufacturing • Private-Label Cosmetics & Wellness • B2B & B2C

Built the brand and marketing foundation for a high-growth private-label manufacturer serving B2B & B2C clients in cosmetics & wellness, owning brand architecture, identity systems, product/packaging, websites, sales enablement, content strategy, and trade shows. This work contributed to a 5% increase in market share and a 30% growth in revenue.

Directed development of 40+ brands across identity, packaging, sites/landing pages, and sales collateral, improving cross-channel brand recognition and retailer readiness. Notable brands include After Dark, Admiral, and LuvMor.
Launched new product lines (GTM) with integrated content strategy, email, and social, delivering message maps, creative toolkits, and sales playbooks that lifted pipeline quality and accelerated sell-in.
Standardized production with SOPs and asset libraries enables repeatable workflows for writers/designers, reducing rework. Brand books are deployed portfolio-wide to safeguard consistency.
Project managed trade shows (booth creative, collateral, lead capture) and sales enablement kits used across client portfolios to support distributor/retailer conversations.

Core Responsibilities:

Brand Strategy & Architecture: identity systems, nomenclature, packaging frameworks.
Demand Gen & Content: editorial calendars, email/CRM journeys, social programming, launch assets.
Sales Enablement: decks, one-pagers, pricing sheets, channel toolkits; governance via brand books.
Project & Vendor Management: timelines, budgets, print/packaging vendors, QA, and compliance.• Analytics & Optimization: asset performance reviews informing creative iterations and GTM tuning.

Tools: Adobe Creative Cloud • Web CMS collaboration • Microsoft Office

Keywords: Product/packaging, B2B demand gen, content strategy, sales enablement, trade shows, brand architecture, omnichannel marketing, project management, manufacturing.

DOWNLOAD: Corporate Bible | Brand Guide | Company Booklet | Your Guide To Cosmetic Manufacturing

“Joe is a unicorn: he does everything. He concepts, designs, writes, delivers marketing strategies, and manages, staff, vendors, and clients.”

— J. Stein, Director of Operations, PLP

Brand creation examples below reflect design, development, writing, presentation, and B2C/B2B marketing inclusive:

THE IMAGES ABOVE were design on an 8x5x11” format with enough border to be easily emailed and printed out by the sales staff and prospective customers. Each page can be presented as a stand alone or within the context of a full book.