CAMPAIGN: Gives You More was developed to answer the question of why our customers should choose our products. This advertisement was designed to promote key products in the North American category of HER Formulas.
BRANDING HIERARCHY: Top logo defines the corporate brand with tagline and URL. Above, logos present branding B2C within the guidelines of the current campaign.
COLLATERAL: Far left is the cover of the product catalog for B2B Customers. This book includes products, product information, banners, posters, web art, and other branded collateral.
PoS Support includes:
counter/shelf displays
employee guides
B2C brochures
product samples
branded shopping bags
as marketing Director
Leading all advertising and marketing campaigns, working with designers, artists, copywriters, sales teams and marketers to create a vision for North America and the products sold. Also, planning advertising, overseeing all creative processes and giving guidance to other creative people to establish best-practices in design, team building, and work ethics.
PEER RECOGNITION: Nominated for industry award Marketing Executive of the Year, 2018
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Senior Marketing Manager
Pjur Group Global
pjur (pronounced “pure”) provides the highest-quality health and body care products to more than 70 countries all over the globe.
PALM SPRINGS, CA / 04, 2018 – 04, 2019: Served as a member of the original company leadership team for Pjur Group North America. As Senior Marketing Manager for the newly formed company led B2B and B2C marketing campaigns to expand media presence and reach larger audiences. Marketing operations for North America includes Creative Direction, conducting audience research, developing creative briefs, drafting design concepts, and creating collateral. Coordinate directly with leadership, staff, customers, and vendors to effectively meet corporate goals within the established budget.
Key Accomplishments:
Develop highly effective web and print sales materials for consumer, wholesale, and distributor customers.
Created designs that helped facilitate $2.5M in face-to-face sales and $250K in online sales.
Established marketing and graphics department with $100k start-up budget.
Designed, managed events for in-store trainings and annual sales and trade shows.
Networked and maintained close working relationships with vendors, publications, and new customers.
ADVERTISING: The “gives you more” campaign involves juxtaposing a highly emotive image with a key-product and an emotive headline that answers the tag.
SALES AND EVENT MANAGEMENT: Developed in-store training to support B2C sales. Organize, design, and manage B2B and B2C trade show events.
PR AND SOCIAL MEDIA: Work with news media services to establish Pjur as an expert. 72 Point garnered 54 pieces of coverage and 3.17 million coverage views. Develop relationships with social media influencers. Inclusion in Amber Rose’s Slutbox exposed our product to 16 million customers. Sponsor market specific events to allow us to present our brand and boost social participation. Bearfoot Cruises garnered 15k viewers with social “make a face” contest.
“I want to say “THANK YOU!” It is a great pleasure working with you! You are a great person with a fantastic personality!!!”