Senior Marketing Manager

Pjur Group | Jan 2001 - Apr 2019
Luxembourg & Miami | Contract Remote

Industries: Health & Wellness • Personal Care CPG • Sexual Wellness • Events & Retail

Established the marketing & graphics function for a fast-moving CPG brand; meticulously crafted the annual plan, strategically managed a ~$100K budget, and equipped Sales with end-to-end assets, such as catalogs, price sheets, in-store shopper materials, and digital content, supporting B2B and retail channels.

Impact & Key Results

• Drove $2.5M in face-to-face sales and $250K in online revenue by redesigning shopper collateral and web assets that improved conversion and retailer readiness. (Sales enablement • Shopper marketing)

• Expanded presence from B2B trade shows to B2C events; executed 6+ shows/year on lean budgets—owned booth design, space negotiation, talent staffing, and pre/post-show campaigns to increase qualified leads and retail sell-in. (Event marketing • Retail activation)

• Amplified brand reach via PR/social, increasing exposure by +300% and offsetting ~$300K in paid media; secured top-tier earned placements and product reviews, improving ROI and share of voice. (PR/social amplification • Budget stewardship)

• Developed and implemented an integrated content strategy (email, social, landing pages) and message maps for launches, promotions, and retail moments, resulting in increased engagement (CTR) and reduced CAC across key campaigns. (Omnichannel marketing • Go-to-market)

• Standardized workflows with SOPs and asset governance, reducing rework and accelerating speed-to-market for seasonal and promo calendars. (Process optimization • Brand governance)

Keywords: CPG activation • Event marketing • Shopper collateral • Sales enablement • PR/social amplification • Budget stewardship • Go-to-market • Omnichannel campaigns • Brand governance • Retail marketing

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