Creative Director, Graphics / Marketing Manager
PJUR GROUP USA
PJUR GROUP MANUFACTURES AND MARKETS HIGH END LUXURY HEALTH AND BODY CARE PRODUCTS IN MORE THAN 50 COUNTRIES ON ALL FIVE CONTINENTS. PJUR GROUP USA IS RESPONSIBLE FOR THE NORTH AMERICAN MARKETS.
MIAMI, FL / 2000 – 2018: Work closely with the international offices of Pjur Group, Luxembourg, to develop and institute corporate and product branding, plus sales and marketing campaigns to inspire and increase audience awareness. Assist with audience research and develop creative briefs and design concepts to meet business objectives. Create web and print collateral and produce sales materials for consumer, wholesale, and distributor customers. Work directly with the owners, staff, customers, and manage vendors.
Special Projects:
develop and maintain market specific websites
develop a social media presence and manage campaigns on different networks
monthly email promotions/communications with retail, wholesale, and distributor customers
WEBSITES:
Pjur Group USA, business-to-business resource for ordering, current pricing, product information and downloads.
Pjur USA, retail online store offering current product information and special offers.
SOCIAL: Facebook, Twitter, Instagram, Google+
AS CREATIVE DIRECTOR
Leading all advertising and marketing campaigns, working with designers, artists, copywriters, sales teams and marketers to create a vision for North America and the products sold. Also, planning advertising, overseeing all creative processes and giving guidance to other creative people to establish best-practices in design, team building, and work ethics.
PEER RECOGNITION: Constant Contact Marketing All-Star, SMAU1 Entrepreneur for Excellence
DOWNLOAD:
“Joe Powell is a talented and driven creative director. He is definitely a self-starter, reliable, professional, and easy to work with.”