






Creative Director
Focus:IMPACT! | Jan 2000 to Jan 2001
Chicago, IL | Full-time On-site
Industries: Professional Services • Corporate Communications • Consulting • Software/Technology Start-up
Software tech start-up role; partnered with product to define information architecture and design the interface UX for the core platform while building the company’s corporate communications foundation.
Developed the corporate identity and brand standards program, delivering a multi-section guide and asset library that resulted in a double-digit reduction in ad-hoc creative requests and improved cross-channel consistency. (Corporate identity • Governance/standards)
Launched the public website and employee intranet, which cut time-to-publish (measured by a higher cadence of content releases) and reduced internal email volume as teams shifted to self-serve resources. (Internal communications • Web production)
Co-led vision/mission work and a unified messaging architecture used in investor and sales materials; supported a quarter-over-quarter lift in pitch effectiveness and BD activity. (Change enablement • Corporate communications)
Led UX discovery (user flows, wireframes, content hierarchy) and partnered with engineering to ship MVP; usability tests showed higher task-completion and faster onboarding for first-time users. (UX/IA • Product collaboration)
Directed a cross-functional team (design, web, ops) producing a full suite of sales enablement assets (decks, one-pagers, case studies) and launch collateral, and delivered on time and within budget. (Project & budget management • Sales enablement)
Instituted creative SOPs and QA, shortening production cycles and reducing revision rounds, improving throughput across campaigns. (Governance/standards • Process optimization)
Keywords: Corporate identity • Governance/standards • Internal communications • Change enablement • UX/IA • Sales enablement • Web production • Project & budget managementIndustries: Professional Services • Corporate Communications • Consulting • Software/Technology Start-up