Creative Director

Focus:IMPACT! | Jan 2000 to Jan 2001
Chicago, IL | Full-time On-site

Industries: Professional Services • Corporate Communications • Consulting • Software/Technology Start-up

Software tech start-up role; partnered with product to define information architecture and design the interface UX for the core platform while building the company’s corporate communications foundation.

  • Developed the corporate identity and brand standards program, delivering a multi-section guide and asset library that resulted in a double-digit reduction in ad-hoc creative requests and improved cross-channel consistency. (Corporate identity • Governance/standards)

  • Launched the public website and employee intranet, which cut time-to-publish (measured by a higher cadence of content releases) and reduced internal email volume as teams shifted to self-serve resources. (Internal communications • Web production)

  • Co-led vision/mission work and a unified messaging architecture used in investor and sales materials; supported a quarter-over-quarter lift in pitch effectiveness and BD activity. (Change enablement • Corporate communications)

  • Led UX discovery (user flows, wireframes, content hierarchy) and partnered with engineering to ship MVP; usability tests showed higher task-completion and faster onboarding for first-time users. (UX/IA • Product collaboration)

  • Directed a cross-functional team (design, web, ops) producing a full suite of sales enablement assets (decks, one-pagers, case studies) and launch collateral, and delivered on time and within budget. (Project & budget management • Sales enablement)

  • Instituted creative SOPs and QA, shortening production cycles and reducing revision rounds, improving throughput across campaigns. (Governance/standards • Process optimization)

Keywords: Corporate identity • Governance/standards • Internal communications • Change enablement • UX/IA • Sales enablement • Web production • Project & budget managementIndustries: Professional Services • Corporate Communications • Consulting • Software/Technology Start-up