The modern marketplace is flooded with products and services, and consumers have many choices. For sellers to effectively stand out and connect with potential buyers, a deep understanding of their customers — facilitated by concepts like target markets, target audiences, and audience profiles — is paramount.

As a customer of design services, you should expect intelligent design. It helps if you realize what is presented to you is ultimately for your customers. You want a designer to do something more than just something pretty for you. Of course, if this is what you want, you are the client, and I want you to feel our efforts are successful.