Creative Director, Brand Strategist
Professional Summary
Joseph M. Powell is an award-winning creative professional with 25+ years of experience transforming brands and delivering measurable growth through innovative, results-driven strategies and creative direction. Skilled in crafting cohesive brand identities, designing integrated marketing campaigns, and creating impactful omnichannel experiences across digital, print, and social platforms. A visionary leader with expertise in brand development, content strategy, and visual storytelling, with a proven track record of managing cross-functional teams, leading successful campaigns, and elevating brand awareness in startup, corporate, nonprofit, e-commerce, and healthcare settings. Skilled in Adobe Creative Suite and Microsoft Office, utilizing data-driven insights and trends, such as AI-driven design, marketing, and sustainability, to achieve meaningful results. Driven by a passion for creative excellence and strategic vision, thrives in fast-paced environments, providing innovative solutions that inspire, engage, and drive ROI.
“Simple designs often require complex decisions”
Experience
June 2024-Current
Joseph M. Powell | Palm Springs, California (accepting remote contract work)
Marketing & Advertising • Nonprofit/Humanitarian • Travel & Tourism • Performing Arts • Healthcare: Lead end-to-end brand systems, publication design, and integrated campaigns for corporate, nonprofit, and public-sector clients with emphasis on stakeholder alignment, humanitarian communications, destination (tourism) marketing, and fundraising storytelling.
Creative Director, Brand Strategist
CONSULTANT April 2021 - Present
CDAC Network Expert Pool, UK (Contract Remote)
August 2021-May 2024
Private Label Productions | Naples, Florida (Contract Remote)
Vice President of Marketing Communications
Manufacturing • Private-Label Cosmetics & Wellness • B2B & B2C Built the brand and marketing foundation for a high-growth private-label manufacturer serving B2B & B2C clients in cosmetics & wellness, owning brand architecture, identity systems, product/packaging, websites, sales enablement, content strategy, and trade shows. The work contributed to a 5% increase in market share and a 30% growth in revenue.
Jan 2001 – Aug 2019
Pjur Group | Luxembourg & Miami (Contract Remote)
Health & Wellness • Personal Care CPG • Sexual Wellness • E-commerce • Events & Retail Built and led the marketing & graphics function for a global CPG brand—owning brand architecture, collateral, websites/e-commerce, sales enablement, and event marketing. Defined the annual plan and managed a six-figure budget; partnered with Sales, Product, and Retail to drive growth across B2B and B2C channels.
Senior Marketing Manager
Jan 2000 – Jan 2001
Focus:Impact! | Chicago, IL (Full Time)
Professional Services • Corporate Communications • Consulting • Software/Technology Start-up Software tech start-up role; partnered with Product to define information architecture and design the interface UX for the core platform while building the company’s corporate communications foundation.
Communications Director
Jan 1997- Dec 1999
What-A-Concept | Miami, FL (Full Time)
Marketing & Advertising • Healthcare • Financial • Consumer Agency lead for campaign creative, brand systems, and production oversight across healthcare, financial, and consumer accounts.
Creative Director
Jan 1994 - Dec 1996
Duke University Medical Center & Health System | Durham, NC (Full Time)
Healthcare • Academic Medical Center • Publishing Led healthcare communications and publication design for clinical, academic, and administrative units, such as brochures, research reports, alumni magazines, patient education, and service-line campaigns, coordinating clinicians, administrators, and schools of medicine/nursing for message accuracy, compliance, and on-time delivery.
Art Director
Jan 1994 - Dec 1996
Crain Communications | New York, NY (Full Time)
Publishing & Media • B2B Information Services Founded and led the informational graphics department—an internal studio delivering editorial design, infographics, ad/DM campaigns, and sales enablement across a 5-title portfolio (Crain’s New York Business, Advertising Age, Creativity, Pensions & Investments, City & State) for the 75-year-old publisher.
Graphics Manager
Jan 1987 - Jun 1989
Lincoln National Corporation | Fort Wayne, IN (Contract)
Insurance & Financial Services • Corporate Communications As a Contract Artist, I played a pivotal role in supporting Corporate Communications for the nation’s 7th-largest multi-line insurer and six subsidiaries. My contributions included delivering internal/external communications across print and direct channels, owning art direction, design/production, copy editing, and employee desktop publishing (DTP) training. This work significantly improved the company’s operations and communication strategies.
Graphic Artist
Bachelor of Fine Arts (B.F.A.) - Graphic Design | Graduated May 1987
Western Carolina University, Cullowhee, NC
Education
Current projects:
FRANCIS MICHAEL Skincare is dedicated to creating a positive impact on your skin, your self-perception, and, consequently, your life. Our vision is to bring clean, sustainable, and cruelty-free skincare to everyone, regardless of age, gender, or skin tone.
Brand creation, graphic design, product development, and marketing strategy: Brand Guide
Website: FRANCISMICHAELSkincare.com
Social media: @francismichael.skincare
HIS GOOD STUFF provides thoughtfully designed activewear and accessories, combining individuality, comfort, and fit with style, quality, and sustainability. Striving to create a world where everyone feels comfortable, confident, and inspired by their clothing and accessories, uplifting their body and spirit.
Brand creation, graphic design, product development, and marketing strategy: Brand Guide
Website design: HisGoodStuff.com
Social media: @hisgoodstuff
Recent Work
PRIVATE LABEL PRODUCTIONS’ mission is to help companies increase brand awareness and increase sales potential by providing a turn-key solution to produce high-quality personal care products. Leveraging our experienced product development, world-class marketing teams, and one of the nation’s largest retail distribution networks, we can quickly deliver your brand to the market. Our vision is to become the industry’s leading resource for companies building their brands by expanding their product lines.
Brand creation, graphic design, product development, and marketing strategy: Brand Guide
Developing the mission and vision with products and services: Corporate Bible
Company collateral: Company Booklet
Articles written for industry publications and LinkedIn: Your Guide To Cosmetic Manufacturing
Brand creation examples below reflect design, development, writing, presentation, and B2C/B2B marketing inclusive:
Get in touch.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
