Creative Director, Brand Strategist

Professional Summary

Accomplished and award-winning Creative Director and Brand Strategist with 25+ years of experience driving brand growth, marketing innovation, and design excellence. Expertise in crafting and executing comprehensive brand strategies that elevate visibility, foster client acquisition, and enhance customer engagement across diverse industries. Proven leader in managing integrated marketing campaigns, content creation, and cross-functional teams to surpass revenue goals and build cohesive, impactful brand narratives. Skilled in collaborating with external agencies, vendors, and partners to ensure alignment with brand values and strategic objectives. Adept in event management, retail partnerships, and omnichannel digital marketing, delivering measurable results and positioning brands for long-term success.

“Simple designs often require complex decisions”

Experience

Current projects:

FRANCIS MICHAEL Inclusive Skincare commits to creating a positive change in your skin, how you see yourself, and thus, in your life. Our vision is to bring clean, sustainable, and cruelty-free skincare to everyone regardless of age, gender, or complexion.

Brand creation, graphic design, product development, and marketing strategy: Brand Guide

Website design: FRANCISMICHAEL.life
Social media: @francismichael.skincare

HIS GOOD STUFF provides thoughtfully designed activewear and accessories, combining individuality, comfort, and fit with style, quality, and sustainability. Striving to create a world where everyone feels comfortable, confident, and inspired by their clothing and accessories, uplifting their body and spirit.

Brand creation, graphic design, product development, and marketing strategy: Brand Guide

Website design: HisGoodStuff.com
Social media: @hisgoodstuff

Recent Past Work:

PRIVATE LABEL PRODUCTIONS’ mission is to help companies increase brand awareness and increase sales potential by providing a turn-key solution to produce high-quality personal care products. Leveraging our experienced product development, world-class marketing teams, and one of the nation’s largest retail distribution networks, we can quickly deliver your brand to the market. Our vision is to become the industry’s leading resource for companies building their brands by expanding their product lines.

Brand creation, graphic design, product development, and marketing strategy: Brand Guide
Developing the mission and vision with products and services: Corporate Bible
Company collateral: Company Booklet
Articles written for industry publications and LinkedIn: Your Guide To Cosmetic Manufacturing
Brand creation examples below reflect design, development, writing, presentation, and B2C/B2B marketing inclusive:

June 2020-Current
Premiere Creative Solutions | Palm Springs, California

Creative Director, Brand Strategist

Developed and implemented comprehensive visual identities and corporate standards for multiple companies, leading teams to enhance brand consistency by 70% through cohesive narratives and strategic marketing collateral.
Led a multidisciplinary team of artists, designers, and writers, mentoring junior members to foster professional growth and improve team productivity 40% through strategic guidance and feedback.
Spearheaded photo shoots and video productions, overseeing visuals, messaging, and motion designs to maintain on-brand consistency and effectively execute the brand vision, resulting in a 35% increase in brand awareness.
Developed and implemented style guides for publications, products, and campaigns while enhancing internet capabilities and communication strategies, increasing online engagement by 50%.
Collaborated with clients, senior executives, and marketing departments, streamlining communication to enhance team alignment and reduce project turnaround time by 30%.
Consistently ensured projects were delivered on time and within budget, demonstrating exceptional project management skills and a flawless track record of meeting deadlines and financial objectives.
Delivered compelling client presentations and strategically adapted project direction based on feedback to align with client goals and expectations.

August 2021-May 2024
Private Label Productions | Naples, Florida

Vice President of Marketing

Co-ordinated a team of 15 writers and designers to establish the startup’s brand, including logo design, package design, and sales collateral, resulting in a 40% increase in brand recognition.
Directed the launch of 10+ brands involving product concept, research, and development, contributing to a 35% increase in market share.
Developed marketing strategies for 25+ client brands, including logos, package design, websites, and advertising, leading to an average 50% growth in client revenue.
Created proprietary corporate resources, improving internal processes by 30%.
Managed internal/external corporate communications, enhancing stakeholder engagement by 25%.

January 2001-August 2019
Pjur Group | Luxembourg

Senior Marketing Manager

Established the marketing and graphics department, defining marketing strategies covering advertising, social media, and special projects, resulting in a 60% increase in brand engagement.
Managed a $100K+ annual marketing budget, including audience research, creative briefs, design concepts, print and digital collateral, events, and advertising, achieving a 20% under-budget spending while increasing ROI by 45%.
Conceptualized corporate and product branding for Pjur Group Luxembourg and USA, managing audience research and vendor relationships, leading to a 50% increase in market penetration.